As each generation of Air Max has been released, the team has worked to create a shoe to match, not only the physical needs, but the ideologies and lifestyles of those who love and rep the shoe. This generation of Air Max wearers have once again, broken the mold. They are fueled by curiosity, exploring their identities and finding self discovery like never before. They have broken stereotypes by calling for the downfall of dichotomies: gone are the days where you have to decide between art and sport, theater or football, IRL or virtual. It's no longer "either, or" it's "yes, and."

They embody mashup culture, as their creative expression manifests through the intersection of genres, culture, communities, styles, and identities. “Ultimately, being disruptive enables you to create a new conversation,” says Hunter. “Being disruptive also opens the door for curiosity. If a generation of people who love Air Max are shocked by the Dn, we know we’re doing something right. But the reason we made Dn is less about appealing to a specific demographic and more about designing a shoe that people want to pick up, interact with it, learn about it and wear.”